Panels

• krea^T panels
  Krea's panels cover
  
  

  Youth

  Mobile

  Healthcare

  Decision Makers (IT and B2B)

  
  Specialist sub-panels include:
  
  

  Automotive

  Leisure

  Advertising / Media

  Movie-goers
• We can help reach out to over 75000 Indians and this panel size continues to grow.
• KREA assists in reaching out to Hard-To-Reach (HTR) respondents as well and handles this in a project-mode. It is important to have a direct interaction when dealing with HTR respondents and this is where KREA's pan-Indian Field network plays a major role.

 

Partnerships

• Panels: Our international panel network assists us in reaching out to various geographies including China, Korea and Europe
• Technology: We are on the Cint Panel Exchange (CPX) and continue to increase our tech-partner network
• Non-profit associations: www.TheSocialCatalyst.org, www.TrueGiftsIndia.org

 

Panel Quality

• How do we ensure quality?
  • Panelists are recruited through Multiple sources & Govt census-representative
  • Completely Double opt-in
  • No incentive to empanel & No referral policy
  • Strict Validations to ensure duplicate entries
  • Inactive Panelists are removed from the Panel frequently
  • Not more than 3 to 4 survey invitations are sent to any respondent in a given month
  • Strictly adhere CAN-SPAM ACT
  • In compliance with ESOMAR & CASRO Standards
  • A survey feedback system that measures the quality of a survey attributes

 

CSR Initiative

• The Social Catalyst Trust is supported by krea. The Social Catalyst is an Endeavour aimed at bringing about a substantial positive change in the functioning of Non-Government Organizations(NGO), especially small and budding Organizations.
• www.thesocialcatalyst.org

We reach out to 75000 Indians...