News

• krea enters into a strategic alliance with Cint – to harness the power of INDIA
  
  • Recently launched research panel provider krea has partnered with sample marketplace firm Cint to recruit new panels and increase the overall sample available to clients across India. The company claims to be the only firm in the country providing advisory panel services on a 'BM3' framework (Build, Manage, Maintain and Monetize). Read more.
  • Research software and services firm Cint has formed a strategic alliance with local panel company Krea to service clients in India. Krea will work with clients in the healthcare, youth and mobile sectors to build new panels, either by recruiting from scratch or converting existing customer databases. Read more.
• Formal launch of krea
  
  • Indian panel firm launches: In Chennai, India, 'serial entrepreneur' Pravin Shekar has launched krea, a specialist provider of online and off-line panels. krea builds India-specific online and offline panels; specializing in talking to hard-to-reach targets including Healthcare, Youth, Mobile and Decision Maker (IT and B2B) samples. Read more.
  • Research-Live : Pravin Shekar said his new company, Krea, will create panels specialising in the healthcare, youth and mobile markets, as well as supplying custom research communities. He said: "Krea's USP is in leveraging the online/mobile convergence and a mixed-mode approach to connect with offline respondents as well." Read more.
• ESOMAR rolls out Mobile Framework
  
  • Pravin Shekar was a part of the Guidelines committee Read more.
  • Team and Guidelines @ http://bit.ly/bzPDzf
  • Now that contacting the mobile-only demographic is becoming a core sampling issue (23% of all households in the US and rising) ESOMAR has published guidelines on research via mobile phone. The guidelines are available for download and do not cover individual methodologies but address the legal, ethical, and practical considerations of interviewing which already exist for other media and adapt them for mobile phone research. Read more.

Events/Talks/Articles

• September 2010
  
  • Pravin Shekar, kreator-in-chief, speaking at the ESOMAR Congress in Athens, Greece: On bridging the digital divide of India
• June 2010
  
  • krea participates in the Bangalore India BioTech conference
• May 2010
  
  • Pravin speaks at the ESOMAR Bangladesh Market Research event
• April 2010
  
  • Research Challenge: Article in the Research World Magazine titled: The search for the elusive respondent: Connecting with hard-to-reach respondents
  • krea at the ESOMAR APAC conference, Kuala Lumpur: Pravin Shekar chairs a panel discussion on 'Connecting with the Hard to Reach Population'.
• March 2010
  
  • krea attends the ESOMAR Healthcare conference in New York