About Us

 

 

About Us

  • With one of the largest Indian Healthcare panels, Krea is blazing its way - reenergizing healthcare research and data collection in India.

    For India, mixed-mode is what the doctor prescribed (and we are leading the way!).

    We believe that for countries like India, it is a mix of access panels and fieldwork that holds the key for effective research. Our Indian Healthcare panels are supplemented by our India Field Network, shortening the time for data-collection.

    It's all about India: Physicians, Patients, Pharmacists, Nurses, KOLs and custom-connect (Purchase Managers, Decision Makers, Hospital owners).

 

What we do?

  • Krea connects with the Indian hard-to-reach respondents across specialties (Cardiologists, Oncologists, Dermatologists, Diabetes, etc and super-specialists in each category).

    Leading Healthcare/ Research/ Consulting firms use our services, specifically to connect with the right respondent.

    krea assists you through the entire research process; from initiation to completion (design, data collection, project/panel management, reporting).
  • Our goals
    • REACH-OUT: Connecting with hard-to-reach respondents
    • MAXIMIZE reach: Create research access panels across specialties
    • INTEGRATE: International best practices in an Indian milieu and energize traditional research

 

Who's behind it?

  • Pravin Shekar is the kreator-in-chief with a decade and half of experience in the Research & Analytics domain. Pravin excels in identifying, exploring market niches and leveraging technology in this quest. Pravin was recently honored with the "Marketing Research Emerging Leader" award by the American Marketing Association. http://in.linkedin.com/in/pravinshekar

 

Why krea?

  • Speed, spread and time-to-market.

    Address the cause, not the symptom. For India, one-size fits all doesn't work! Therefore, krea focuses on a mix of online and offline methodologies.

  • Krea is spearheading:

    The largest Indian Healthcare panel (Physician, Patient, Pharmacist and custom/KOL)
    The largest validated mobile panel for India: capturing the views, thoughts, opinions in real-time.

Singular focus on the Indian market...

ESOMAR

As an ESOMAR Member,
Pravin Shekar , complies with the ICC/ESOMAR CODE and ESOMAR WORLD RESEARCH GUIDELINES.
 I am on the Programme Committee of ESOMAR Asia Pacific 2012