About Us

 

 

About Us

  • krea is a full-service research firm with a focus on capitalizing on the convergence wave.

    What India requires now is a solid, validated respondent base, able and willing to share their opinions. krea specializes in talking to hard-to-reach targets whilst setting the stage for online and offline panels for Mobile, Youth and Healthcare.

    New-age research includes WOM measurement, Buzz-tracking and quantifying the Qualitative aspect of opinions.
    • Founded by professionals from the broader research domain
    • Member of ESOMAR, MRSI, BIG
    • Founders are thought-leaders in research and a part of the Guideline committee for conducting research using mobiles

 

What we do?

  • krea creates panels. Krea works with partners to set up advisory panels specific to the healthcare and youth segments.

    krea assists you through the entire research process; from initiation to completion (design, advisory panels, project/panel management, reporting).
  • Our goals
    • REACH-OUT: Connecting with hard-to-reach respondents
    • MAXIMIZE reach: Create customer advisory panels through partners
    • INTEGRATE: International best practices in an Indian milieu and energize traditional research

 

Who's behind it?

  • Pravin Shekar is the kreator-in-chief with a decade and half of experience in the Research & Analytics domain. Pravin excels in identifying, exploring market niches and leveraging technology in this quest. http://in.linkedin.com/in/pravinshekar
  • Sathish Soma brings close to a decade of experience in handling F500 clients across the globe. As VP-Client Services, he is responsible for client/partner relationships. http://in.linkedin.com/in/sathishsomasundaram
  • Sridhar Mani started his career as an interviewer (CATI and F2F) and is responsible for project management and operations at krea.

 

Why krea?

  • Speed, spread and time-to-market.

    Address the cause, not the symptom. For India, one-size fits all doesn't work! Therefore, krea focuses on a mix of online and offline methodologies.

    krea is building the largest validated mobile panel for India: capturing the views, thoughts, opinions in real-time.

Singular focus on the Indian market...

ESOMAR