About Us

 

 

About Us

  • With one of the largest Indian Healthcare panels, Krea is blazing its way - reenergizing healthcare research and data collection in India.

    For India, mixed-mode is what the doctor prescribed (and we are leading the way!).

    We believe that for countries like India, it is a mix of access panels and fieldwork that holds the key for effective research. Our Indian Healthcare panels are supplemented by our India Field Network, shortening the time for data-collection.

    It's all about India: Physicians, Patients, Pharmacists, Nurses, KOLs and custom-connect (Purchase Managers, Decision Makers, Hospital owners).

 

What we do?

  • Krea connects with the Indian hard-to-reach respondents across specialties (Cardiologists, Oncologists, Dermatologists, Diabetes, etc and super-specialists in each category).

    Leading Healthcare/ Research/ Consulting firms use our services, specifically to connect with the right respondent.

    krea assists you through the entire research process; from initiation to completion (design, data collection, project/panel management, reporting).
  • Our goals
    • REACH-OUT: Connecting with hard-to-reach respondents
    • MAXIMIZE reach: Create research access panels across specialties
    • INTEGRATE: International best practices in an Indian milieu and energize traditional research

 

Who's behind it?

  • Pravin Shekar is the kreator-in-chief with a decade and half of experience in the Research & Analytics domain. Pravin excels in identifying, exploring market niches and leveraging technology in this quest. http://in.linkedin.com/in/pravinshekar
  • Sathish Soma brings a decade of experience in handling F500 clients across the globe. As VP-Client Services, he is responsible for client/partner relationships. http://in.linkedin.com/in/sathishsomasundaram

 

Why krea?

  • Speed, spread and time-to-market.

    Address the cause, not the symptom. For India, one-size fits all doesn't work! Therefore, krea focuses on a mix of online and offline methodologies.

  • Krea is spearheading:

    The largest Indian Healthcare panel (Physician, Patient, Pharmacist and custom/KOL)
    The largest validated mobile panel for India: capturing the views, thoughts, opinions in real-time.

Singular focus on the Indian market...

ESOMAR

As an ESOMAR Member,
Pravin Shekar , complies with the ICC/ESOMAR CODE and ESOMAR WORLD RESEARCH GUIDELINES.

 I am on the Programme Committee of ESOMAR Asia Pacific 2012